MSNBC obsessed with the Rubio's 'swig and a miss'

Hopefully we are done with the frenzy of jokes and tweets and snarky news reports about Sen. Marco Rubio’s awkward swig of water during the Republican response to the State of the Union address.

At The Daily Caller, they kept tabs on cable news coverage and came up with this: Between 5 a.m. and 11 p.m. on Wednesday MSNBC replayed the now infamous sip 155 times. CNN showed the senator’s drink, taken from a water bottle, 34 times. At Fox, it was aired just 12 times, mostly to denounce the barrage of media coverage poking fun at the Florida Republican.

At MSNBC, “Zero Dark Thirsty,” “Swig and a Miss,” “Parch Madness,” "ToughSwallow,” “Just Add Water,” and “Water Under the Bridge” were among the cutesy phrases used by their on-air personalities.

Rachel Maddow, who holds the cable network’s 9 p.m. time slot, obsessively showed the clip 101 times, according to The Daily Caller. Maddow played the moment on loop at the bottom of the screen for more than 13 minutes.

The big gag of the night came when MSNBC’s Al Sharpton, while talking about Rubio’s GOP response, reached for a drink from a small water bottle. Next he grabbed a large water bottle. Then he chugged from a 5-gallon Absopure-style container.

Meanwhile, Rubio is taking it all in stride. He poked some fun at himself on the broadcast networks and his political action committee is selling water bottles as a means of fundraising.